You searched for: ""

The results has been filter on Companies containing Safaricom.
ANA has found 2 results for you, in 271 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Companies: Safaricom, Kantar
November 10, 2019
×

Citation

Ikawa and Sheykhetov (2019a, November 10). The alchemical marriage of Big Data and Qual. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-alchemical-marriage-of-big-data-and-qual-10859


Research papers

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Companies: Safaricom, Kantar
November 10, 2019
×

Citation

Ikawa and Sheykhetov (2019a, November 10). The alchemical marriage of Big Data and Qual. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-alchemical-marriage-of-big-data-and-qual